亚博网址多少,亚博首页网址

专业生产、设计、销售于一体的LED照明产品厂家!

客服热线:
0755-23460775
新闻中心 销售热线: 0755-23460775 传 真:0755-28113450
手 机:13760210261
联系人:刘先生
邮 箱:lzy@sailled.com
地 址:深圳市龙华区福城街
道章阁老村诚基工业园一栋
5楼

公司新闻

您当前位置:首页 > 新闻中心 > 公司新闻

亚博网址多少:CBA开赛最大争议,一场没有赢家的博弈

  Original CBA old driver Chinese basketball

原来的CBA老司机中国篮球

   Two days in the weekend, the new season CBA reignited the war. Against the background that the epidemic has not yet ended, the restart of CBA was a good thing for joy, but it was an unexpected storm that caught people off guard.

周末两天,新赛季的CBA重新点燃了这场战争。在疫情尚未结束的背景下,重新启动CBA是一件令人高兴的事,但这是一场意外的风暴,使人们措手不及。

   Many fans who plan to use mobile devices to watch CBA were surprised to find that Tencent and Youku of the three broadcast agencies last season were unable to watch this season's CBA, and Migu became the only broadcast platform.

许多计划使用移动设备观看CBA的球迷惊讶地发现,上赛季三个广播机构的腾讯和优酷无法观看本赛季的CBA,而Migu成为唯一的广播平台。

   There is nothing wrong with this. After all, Migu has bought the copyright of this season's CBA heavily, but the problem lies in the quality of Migu's broadcast. The picture quality, fluency, and level of commentary are disappointing.

这没有错。毕竟,Migu大量购买了本赛季CBA的版权,但是问题在于Migu的广播质量。图片质量,流畅度和评论水平令人失望。

   Angry fans spread their grievances on social media. Under the official CBA Weibo account, many fans directly scolded, and the scolding far exceeded the discussion about the content of the game. The scene was very embarrassing.

愤怒的粉丝在社交媒体上散布抱怨。在CBA官方微博帐户下,许多球迷直接被责骂,而这种责骂远远超出了有关游戏内容的讨论。现场非常尴尬。

   Then, why this seemingly normal business behavior caused an uproar? What are the unknown stories in it? The old driver will take everyone to talk about this today——

那么,为什么这种看似正常的商业行为引起轩然大波呢?里面有什么未知的故事?老司机今天将带大家谈论这个-

   broadcaster huge losses, Migu renews contract at sky-high price

广播公司蒙受巨大损失,Migu以天价续签合同

   In the past three seasons, CBA has three network broadcasters, namely Tencent Sports, Youku Sports and Migu. The copyright value is 500 million per season, and the three bear 1/3, which is less than 170 million. The annual copyright revenue of 500 million yuan accounts for about half of CBA's total revenue.

在过去的三个赛季中,CBA拥有三个网络广播公司,分别是腾讯体育,优酷体育和Migu。每个季节的版权价值为5亿,而三者的版权价值为1/3,不到1.7亿。每年5亿元的版权收入约占CBA总收入的一半。

   But as far as I know, all three broadcasting organizations are losing money. Even Tencent, the best-runner of these three, has a loss of more than 100 million yuan on this project every year.

但是据我所知,这三个广播组织都在亏损。即使是这三者中表现最好的腾讯,每年在这个项目上的亏损也超过一亿元人民币。

   This summer, Migu took the lead in renewing the contract with CBA. Although the specific amount was not disclosed, the copyright part of the expenditure is about 250-300 million yuan per year. This virtually sets a price for the copyright price of the new cycle of CBA.

今年夏天,Migu带头与CBA续签了合同。尽管具体数额没有透露,但支出的版权部分约为每年250-3亿元。这实际上为新一轮CBA的版权价格确定了一个价格。

   Youku Sports gave up early, but another broadcast organization, Tencent Sports, has been hoping to continue to broadcast CBA. But the problem lies in this price.

优酷体育早早放弃,但另一个广播机构腾讯体育一直希望继续播放CBA。但是问题出在这个价格上。

   said just now, even if it is based on the price of the previous cycle, Tencent Sports is still unable to pay back. According to the normal market logic, if it is based on the price of Migu, I am afraid that it will not make ends meet.

刚才说,即使是基于上一周期的价格,腾讯体育仍然无法偿还。根据正常的市场逻辑,如果以米谷的价格为基础,恐怕收支平衡。

   So Tencent Sports put forward a compromise plan, that is, I spend less money and broadcast fewer shows. This principle is easy to understand. It is like going to a vegetable market to buy vegetables. The price of a catty of pork is 30 yuan, so I really can't afford a catty of pork. I hope to spend less money and buy less meat.

因此,腾讯体育提出了一个折衷方案,那就是我花更少的钱,播放更少的节目。这个原理很容易理解。这就像去蔬菜市场买蔬菜。一斤猪肉的价格是30元,所以我实在买不起一斤猪肉。我希望少花钱少买肉。

   I believe that CBA did not reject this plan at the time, because if CBA said at the beginning that we did not consider this plan, we can only buy all of it, then there will be no later things.

我相信CBA当时并没有拒绝该计划,因为如果CBA在开始时说我们没有考虑该计划,我们只能购买全部,那么以后就不会有任何事情了。

   CBA changes coaches on the move, copyright issues face a dilemma

CBA改变了教练的方式,版权问题面临两难选择

   Due to well-known reasons, the CBA experienced high-level turmoil in the summer. Zhang Xiong took over the position of CEO. It can be seen that the start of the new season is close at hand, and the copyright issue can no longer be delayed.

由于众所周知的原因,CBA在夏季经历了高级别的动荡。张雄接任首席执行官一职。可以看出,新季即将开始,版权问题再也不会被推迟。

   On the one hand, it is Migu, which spends a lot of money to buy all the copyrights. On the other hand, it is Tencent Sports, which has obvious advantages in broadcasting quality and coverage of people but cannot afford the copyright.

一方面,是Migu,它花了很多钱购买所有版权。另一方面,是腾讯体育,它在广播质量和覆盖范围方面具有明显的优势,但不能负担版权。

   The first edition of this season’s press card also lists Tencent Sports as a broadcast partner

本季新闻卡的第一版还将腾讯体育列为广播合作伙伴

  Actually, as far as I know, CBA was initially optimistic that Tencent could live broadcast. They handled more than 50 certificates for Tencent in accordance with the standards of broadcasters. Tencent Sports was also listed as a broadcast partner in the first edition of the press card.

实际上,据我所知,CBA最初对腾讯可以现场直播感到乐观。根据广播公司的标准,他们为腾讯处理了50多个证书。腾讯体育在第一版新闻卡中也被列为广播合作伙伴。

   In fact, Tencent has never given up. According to senior media person Su Qun, until an hour before the opening game, Tencent still hopes to broadcast the CBA this season. But until the last moment, CBA was still undecided, so there was it, Tencent could not live broadcast, Migu had a poor experience, and fans were angry and scolded.

实际上,腾讯从未放弃。据资深媒体人苏群(Su Qun)称,在开幕赛开始前一个小时,腾讯仍希望本赛季播出CBA。但是直到最后一刻,CBA仍未决定,就这样了,腾讯无法直播,米谷的经历很差,球迷们生气又骂了。

   To be fair, this kind of situation was impossible in the early years when the Basketball Association was in charge of the CBA, because the quality of broadcasts was relatively close, and network broadcasts were still in a wild stage.

公平地讲,在篮球协会负责CBA的初期,这种情况是不可能的,因为广播质量相对较差,并且网络广播仍处于疯狂阶段。

  Migu Studio and Tencent Studio Comparison

Migu Studio和腾讯Studio的比较

But the problem lies in the fact that in recent years, relying on the experience of broadcasting NBA, Tencent Sports has greatly improved the viewing experience. Fans who have watched NBA broadcasting will feel all the feelings, and allow fans to adapt to watching most of the games for free, in order to watch another part. The habit of buying members for competitions.

但问题在于,近年来,腾讯体育依靠转播NBA的经验,极大地改善了观看体验。观看NBA广播的球迷会感受到所有的感受,并允许球迷适应免费观看大部分比赛,从而观看另一部分。购买会员参加比赛的习惯。

   On the other hand, Migu, although he paid a lot of money to buy the copyright, the quality of the broadcast was terrible due to insufficient experience in sports and insufficient experience. Their membership strategy is similar to that of Baidu Netdisk, in that users pay for a smoother viewing experience. This has never been used in the sports broadcast market, and users cannot accept it in the short term.

另一方面,米古(Migu)虽然花了很多钱购买版权,但由于体育经验不足和经验不足,广播的质量还是很差的。他们的会员策略与百度网盘的会员策略类似,因为用户需要支付更流畅的观看体验。它从未在体育广播市场中使用过,用户短期内无法接受。

   Fans who are accustomed to eating delicious delicacies, and then let them taste rough tea and light rice, it is indeed difficult to swallow.

习惯于吃美味佳肴,然后让他们品尝粗糙的茶和清淡米饭的粉丝,确实难以下咽。

   A game without a winner How does CBA break the game?

没有赢家的比赛CBA如何打破比赛?

   At present, the most embarrassing thing is that the tripartite CBA, Migu, and Tencent Sports seem to have done nothing wrong, but all of them are losers.

目前,最令人尴尬的是,三方CBA,米谷和腾讯体育似乎并没有做错什么,但他们都是失败者。

  As for CBA, since there are funders who are willing to pay, as a business alliance, I have made a choice that maximizes the book benefits for me. What is wrong?

至于CBA,由于有一些愿​​意出钱的出纳者,作为一个商业联盟,我做出了选择,使我的账面收益最大化。怎么了?

  For Migu, in order to expand my 5G business, I paid a high price to buy the copyright, thereby increasing the number of my users. What's wrong?

对于Migu而言,为了扩展5G业务,我付出了高昂的价格购买版权,从而增加了用户数量。怎么了?

  As for Tencent Sports, the previous broadcast business did not conform to the business logic and was unable to continue. I paid less money, broadcast less games, and lost less money. What's wrong?

至于腾讯体育,以前的广播业务不符合业务逻辑,无法继续进行。我付的钱少了,广播的游戏少了,损失的钱也少了。怎么了?

   But the reality is--

但是现实是-

As for the CBA, the number of online viewers has decreased drastically. In recent years, the improvement in broadcast quality has disappeared. In the long run, it will even affect the sponsor’s judgment on the competition, which will reduce the value of the league’s brand. Lead to a decrease in income.

至于CBA,在线观众的数量大大减少了。近年来,广播质量的提高已经消失。从长远来看,它甚至会影响赞助商对比赛的判断,从而降低联盟品牌的价值。导致收入减少。

For Yu Migu, he spent a lot of money, but he was scolded by the sky. In the short term, he could not improve the quality of the broadcast. The reputation of fans did not rise but declined, the goodwill declined, and the increase in the number of users did not match previous expectations. Unsustainable.

对于Yu Migu,他花了很多钱,但是他却被天上人骂。从短期来看,他无法提高广播质量。粉丝的声誉没有上升但下降了,商誉下降了,用户数量的增加与以前的预期不符。不可持续。

   For Tencent Sports, a large number of users are lost, resulting in loss of customers, reduction in revenue, and restrictions on other business models such as membership.

对于腾讯体育来说,大量用户流失,导致客户流失,收入减少以及对其他商业模式(例如会员资格)的限制。

   In my opinion, the most fundamental reason for this situation today is that the current development stage of CBA is not enough to support only one broadcaster.

我认为,造成这种情况的最根本原因是,CBA的当前发展阶段不足以仅支持一个广播公司。

   You must know that the current appeal of the CBA League is not enough to allow fans to make an exclusive choice. To give the simplest example, in the past two days, during the first round of the game, Weibo and Moments swiped the screen of the League of Legends World Championship S10, and there was very little discussion about CBA.

您必须知道,CBA联赛目前的吸引力还不足以让球迷做出独家选择。举一个最简单的例子,在过去两天里,在游戏的第一轮中,微博和Moments刷新了英雄联盟世界冠军S10的屏幕,关于CBA的讨论很少。

   Seeing that Tencent fans do not have live broadcasts, I am afraid they will not download Migu videos to watch CBA. Instead, they will choose to watch Huya, Douyu, Tencent, and B station S10 which are all live.

看到腾讯粉丝没有现场直播,恐怕他们不会下载Migu视频来观看CBA。取而代之的亚博网址多少是,他们将选择观看直播的虎牙,斗鱼,腾讯和B站S10。

   We cannot be an ostrich with its head buried in the sand. If CBA wants to reach more users, it must use the power of the media more.

我们不能把鸵鸟的头埋在沙子里。如果CBA希望吸引更多用户,则必须更多地利用媒体的力量。

   So objectively speaking, live broadcasts on platforms such as Tencent and Youku are of great benefit to the wider spread of the current CBA.

因此,客观地说,在腾讯和优酷等平台上进行的现场直播对当前CBA的广泛传播非常有利。

  Especially this year, affected by the epidemic so much, all industries are struggling to recover. CBA should shoulder not only itself, but the mission of the entire Chinese basketball recovery.

尤其是今年,在如此巨大的流行影响下,所有行业都在努力复苏。 CBA不仅应该承担自己的责任,而且应该承担整个中国篮球复兴的使命。

   So, how to break the existing deadlock? There are no more than two ways. Either Migu quickly improves the quality of the broadcast to at least allow fans to accept it; or introduces broadcasters such as Tencent and Youku, even if they appropriately reduce their broadcast fees. Let these powerful platforms with audiences contribute to the development of CBA and even the entire Chinese basketball.

那么,如何打破现有的僵局呢?只有两种方式。 Migu要么迅速提高广播质量,至少让粉丝接受它。或介绍腾讯和优酷等广播公司,即使它们适当降低了其广播费用。让这些强大的平台吸引观众,为CBA乃至整个中国篮球的发展做出贡献。

   In such a difficult season, this choice is particularly important.

在如此艰难的季节,这种选择尤为重要。

  —END—

-结束-